g r o t t o 1 1

Peeve Farm
Breeding peeves for show, not just to keep as pets
Brian Tiemann
Silicon Valley-based purveyor of a confusing mixture of Apple punditry and political bile.

btman at grotto11 dot com

Read These Too:

InstaPundit
USS Clueless
James Lileks
Little Green Footballs
As the Apple Turns
Entropicana
Cold Fury
Capitalist Lion
Red Letter Day
Eric S. Raymond
Tal G in Jerusalem
Secular Islam
Aziz Poonawalla
Corsair the Rational Pirate
.clue
Ravishing Light
Rosenblog
Cartago Delenda Est

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Monday, October 18, 2004
11:25 - Hip replacement
http://story.news.yahoo.com/news?tmpl=story&cid=77&e=2&u=/mc/20041015/tc_mc/inspired

(top) link
Oh dear. Some marketing dweeb has been fancying himself "in touch" with "the youth demographic" again.

In November, Digital Lifestyles Group Inc. plans to ship the hip-e, a new Windows-based PC inspired by the iMac, specifically designed to cater to teenagers. It was Chairman and CEO Kent Savage's own experience after his son asked him for an iMac that led to the new all-in-one system's creation.

"We believe we're the world's first lifestyle computer for teens," Vice President of Marketing Annie Bacon told MacCentral in an interview on the floor of Digital Life, a consumer expo taking place this week in New York City. "We're targeting 13 to 19 year olds, but we've designed hip-e specifically with the 17 year old in mind -- partly because 13 and 14 year olds aspire to be 17 and have similar tastes."

Behind a 17-inch widescreen LCD display running at 1,440 x 900 pixels lies the heart of a PC running Windows XP (news - web sites), but Digital Lifestyles Group has created a package that offers its teen users an integrated experience with music, e-mail, instant messaging, gaming and more -- along with peripherals including flash-based MP3 players and a cell phone.

Say it. Say it: "Hip-e". Uhhh... huh. This look like anything that any computer-savvy kid would be seen near? And whose idea was it to make kids refer to their computer as a hippie? "C'mon, let's go gather around the hippie node! We can go to the hippie hangout! Call me on your hippie reachme! I'll have my hippie nodebook handy! What? No, I don't have a cold..."

It's funny that these guys are quite explicit in that they're trying to imitate the iMac, rather than other pretenders who in the past have maintained that they're pursuing their own original ideas, no really, honest. But the geniuses behind this little piece of insanity painted in plastic, like the abovementioned CEO, must have to go home to kids each night... kids that have iPods and know how to run a livejournal... and it must just tear them up inside to know how little they understand their kids' world.

Couldn't this kind, loving dad have simply bought his son an iMac like he'd asked?

(Via Mike).


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