| Monday, June 28, 2004 |
20:56 - Olé
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I may be wrong about this, but it seems as though Taco Bell is taking a different tactic during these heady days of diet-revolutions and fat-people lawsuits than all the other fast food restaurants have done. Whereas McDonald's and Arby's are developing healthy salads with bottled water and Subway and Carl's Jr. have their Atkins-friendly menus, it seems that what Taco Bell is doing is to go in a completely different direction.
Namely: is this the first time a fast-food chain in a rich nation with no serious "hunger" problem has introduced a menu full of items specifically designed to fill you up, for cheap? Like burritos with potatoes in them, tacos with two tortillas and extra beans, apple pies in big thick crusts, and cheese-covered potatoes in a bowl?
Seems like this is the opposite of what you'd do if you were beholden to none but the bottom line. Normally you'd make items that are as expensive as you can get away with, that are as un-filling as possible, so you feel the need to buy lots of them. If this is Taco Bell's contribution to the collective health of the nation—to convince people to eat to make themselves full rather than to eat what's yummy—then it seems to me to be rather an innovative answer to the sudden turning upon the fast-food industry that this country has undertaken.
And on the outright-backlash front, there's always KFC's "The Only Carb That Matters is Under My Hood" NASCAR promo, and of course this book...
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Brian Tiemann
