Thursday, December 11, 2003 |
11:05 - The KaZaA lobby in action
http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1
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Canada wants to put a 20% tariff on the iPod.
Not just the iPod, either, but all digital-music players, writable DVDs, and anything you can use to store large amounts of data (like, oh, hard drives).
In whose interest? A body called the Canadian Private Copying Collective, who apparently purports to be protecting recording artists' rights.
Yeah, that's the way to do it: prevent consumers from making the move to purchased digital music and the new Walkman generation, by making it too expensive for them to buy the devices to play them on in the growing digital-music store market. Keep 'em stuck in 1999, collecting MP3s and ferreting them away on their machines' built-in drives so they can KaZaA them to friends, with a financial barrier between them and the Better Way the rest of us are moving towards with legal music downloads and functional, capacious portable players.
Presumably the levy is designed on the premise that MP3 players like the iPod encourage more piracy. Look, guys, piracy was at a fever pitch in the days of 5GB hard drives. We have a chance now to reduce it, not by passing laws and taxes, but by altering the very incentives that drive music fans to either spend their money or not spend it. They'll get their music one way or another. All you're doing is making sure that none of their money goes to the companies making devices designed to play legally bought music, or into the pockets of the artists themselves, rather than being fed into the economy track-by-track as it would be if you let them feel like it was permissible to do so.
Meanwhile, a group called the Canadian Coalition for Fair Digital Access, or CCFDA, is preparing for the worst. Members include big-name retailers, such as Wal-Mart, CostCo and Staples Business Depot, and high-tech powerhouses such as Intel Corp., Dell Computer Corp., Apple Computer Corp. and Hewlett-Packard Co.
"It's a significant potential hit," said Kevin Evans, vice-president with the Retail Council of Canada and CCFDA co-chair. If the levy does get approved, "we believe it's going to be the (retail) sales clerk that's going to get the full blasting from consumers."
Under the proposed levies, a pack of 50 recordable CDs that have 700 megabytes of capacity will have a 49-cent levy on each disc. Today, that pack costs $29.99, but the levy would impose an additional financial burden of $24.50 if approved.
The general argument against the levy is that it subsidizes the Canadian music industry by treating anyone who buys blank recording media as a potential music pirate, when in fact these same products can be used to store computer files, backup data, software and self-created music and video content.
"What you've got here is a levy that does not sufficiently target its purpose," said Geist.
No kidding. Way to go, CPCC. Treat everybody as a music pirate, and everybody will be a music pirate. Brilliant.
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