| Friday, November 14, 2003 |
16:52 - Holiday Season Blitz
http://www.ipodrocks.com
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Well, this is new.
Apple is kicking off the holiday season by playing the entirety of its rather healthy-looking hand with a new site called iPodRocks.com; it's aimed at kids, mostly, and is fully Flash-animated much like the VW ads (which, I've got to say, are quite a bit better done).
These ones are funny, though. There are your usual "What's an iPod?" and "How does it work?" sections... but then there's this very large "Convince your parents" section which tutors kids in various nefarious methods by which to cajole their folks into buying them iPods. Approaches range from coupons offering clean teenager's rooms ("not necessarily my own") and home-cooked meals (dangerous!) to an online grade calculator that they coded in Flash just for the hell of it. And through it all there's this bouncing, anthropomorphized iPod with a prehensile set of earbuds that jumps around and visually illustrates the whole shebang.
It's immensely silly, and not a little bit patronizing. But who knows-- it might pay off. Apple's holding all the cards right now when it comes to digital music, and the opportunity to cash in on it isn't going to ever be any more lopsided in their favor than it is right now. If they can make a killing on iPods this holiday season, their balance sheet's going to look mighty pretty come Q1. And that'll only be the beginning...
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Brian Tiemann
