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  Blog \Blôg\, n. [Jrg, fr. Jrg. "Web-log".
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Tuesday, September 2, 2003
17:13 - Worst Microsoft Ad EVAR

(top) link
Chris spotted this one.



Is this not the most pathetic, self-defeating ad you've ever seen? Could it be any more of a tacit endorsement of UNIX (which they're refusing to claim to be superior to, now) or of FreeBSD or Linux (which everybody in the industry knows is effectively free UNIX)? Have they just sort of given up on the spin game?

Do they realize how, in context, that guy in the center looks like he's feeling cold and isolated and abandoned, as though he's steeling himself outside a conference room to go in and announce some sort of dreadful financial news? How his face conveys not confidence and satisfaction, but guilt, trepidation, and the sick feeling you get from knowing you've picked a loser just because it makes the bottom line look a little better for this quarter?

"Do more with less." Wow. What an awful, awful slogan. "Buy our operating system! Sure, you get less functionality and quality than UNIX, but if you roll up your sleeves and take a lot of deep breaths while standing out in the breezeway, you'd be amazed at the things you can wring out of it! Go the bare-bones route, and together we can tighten our belts and ride out this bleak and barren post-dot-com business landscape!"

Yeah, I know what they're trying to say. But clearly someone at their ad agency didn't spend a lot of time staring at this ad to see how it could be interpreted.

At least it's not their usual smarmy lying. At least this approaches the truthful.

Which is really sad.

UPDATE: Speaking of the WeHaveTheWayOut.com site... notice that cute little animation on the left, of the bedsheet rope being lowered out the window? Kris points out that it wriggles the wrong way-- the end of it jiggles before the rest of it moves, like a snake.

Know what I think happened? I'll bet some Flash guys originally animated the rope being pulled up into the window; and then Microsoft said, "Hey, no, we wanted it going the other way"; and the contractor said, "Yeah, but like, it's already done and paid for, and the animators already went to Vegas"; and Microsoft said, "Okay, well, just run it backwards, then. That's good enough."

Oh, and Chris noticed that the rope doesn't descend all the way to the ground, which is out of sight below. So Microsoft and Unisys will help you start to escape, but they won't provide more than ten feet of bedsheet-- and then you've got that inconvenient plunge to your death to contend with.



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