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Tuesday, June 24, 2003
18:52 - Growling over the turf
http://apple.slashdot.org/apple/03/06/24/2154256.shtml?tid=126&tid=181

(top) link
Wow. Apple Veep of Hardware Product Marketing Greg Joswiak (whom AtAT calls "the genetically-combined offspring of Steve Jobs and Steve Wozniak") has already come out with an interview defending Apple's SPEC benchmarks.

They don't usually do things like this. They must really mean it.

Joswiak added that in the Intel modifications for the tests, they chose the option that provided higher scores for the Intel machine, not lower. The scores were higher under Linux than under Windows, and in the rate test, the scores were higher with hyperthreading disabled than enabled. He also said they would be happy to do the tests on Windows and with hyperthreading enabled, if people wanted it, as it would only make the G5 look better.

Damn. After years of cheerfully accepting sucker-punches in the tech media, it sounds to me like someone at Apple's finally snapped.

They must have really bet hard on the G5 in order to be so adamant about setting the record straight. I must say I would be too, which is why I'd make a lousy CEO.

UPDATE: CapLion notes that Dell also disables hyperthreading for its own SPEC tests; apparently it slows the CPUs down. Great feature.

UPDATE: And here's some more details regarding they myriad inaccuracies and oversights in the challenger's thesis.

Surely Apple can't be blind to the fact that this page will be the most pored-over, picked-over, poked, prodded, analyzed and counter-analyzed piece of technology marketing in recent memory. They're not going to leave themselves open with big glaring vulnerabilities, not in the most exposed spot their credibility has had in years.


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© Brian Tiemann