Sunday, March 30, 2003 |
22:17 - Only the purest of motives
http://www.ripburnrespect.com/
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Well, good God.
Rember Apple's "Rip. Mix. Burn" campaign from a couple of years ago, when iTunes was only just getting going?
Well, apparently Gateway does: "Rip, Burn, Respect".
From the look of it, it's a marketing gimmick dressed up as an independent education-about-MP3-ethics site with commercial music-download tie-ins.
I don't doubt this is premature of me, but it looks to me as though this, coupled with their funky new pricing scheme, are signs that Gateway is flailing about for a strategy on the way to oblivion.
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