Friday, January 10, 2003 |
09:29 - Make no mistake! Okay, maybe a few.
http://www.lssu.edu/banished/current/default.html
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Judson forwards me this list of LSSU's Banished Words for 2003. I'm gonna be looking forward to these every year; last year's were lots of fun as well. Give it a look; I absolutely agree with the nominations of "Make no mistake", as well as "Extreme" (you listening, Apple? Better than Togo's, though, who say "Make your lunch extreeeeeme! ... which means putting avocado on your sandwich), and "as per".
Judson would add "At the end of the day" and "the fact of the matter". Yeah, good call. (Hey, maybe "good call" should be in there too.)
As for myself, I'd love to see a ban on the inappropriate use of "apropos", which outnumbers appropriate usage in the media by about 90/10. But I disagree with the inclusion of "branding"-- while it sounds like a hijacked term being used for a trumped-up purpose, I'd argue that it actually means something concrete these days, a whole branch of business. Someone on NPR yesterday was talking about the difference between a "brand" and a "company"-- the former is fun, hip, and has loyal customers; the latter is work, boring, and has employees and shareholders. Might be the only way to save the New Economy companies from falling prey to a new return to strict control of non-work-related conversation and activities and lax dress codes and work hours, as is already happening in a German design firm, under the tutelage of a woman whose book Fun is Out is apparently taking the business world by storm.
I'll keep my friendly work environment and my "branding", thank you very much.
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