UPDATE: Photos are here. The store is one of the new smaller "30-foot" layouts, with no theater and no software aisle down the middle-- instead, software is stacked on shelves along the back walls. The checkout counter is also at the back instead of right at the door, and the Genius Bar is in the middle of the right-side wall.

Steve Jobs didn't turn up, though many expected him to-- Pixar is right down the road, after all. Apparently he's been lurking about the place over the past few days, though. One of the employees pointed to one of the hanging translucent sectional signs, where you could see the backwards image of the label on the other side of the sign ghosting through. "This is the kind of thing Steve gets on our case about," he said. "He'll make us put in a thin sheet of opaque Plexiglas between the two sides of the signs, like other stores have had to do." Talk about perfectionism. But the effect, it can hardly be argued, is well worth it.

As they opened the doors, the employee who did the ribbon-cutting said this was the fiftieth store to open. Something tells me this little venture has been at least somewhat successful.