| Wednesday, August 28, 2002 |
16:24 - Flying the Banner
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This must have been put up during the week while I was out-- most likely, over the weekend when Jaguar was released.
This is the first banner Apple has posted on their freeway-facing building since 9/11, at which point they replaced it with a huge flag that lasted at least six months. That wall has stood banner-free since then, and now they're jumping back into full swing with this puppy.
It's the first time they've really tooted the OS X horn in a major ostentatious way-- it looks to me as though Jaguar is the first release that Apple is really confident about showing off to people. And it is, really; it's so full of little goodies that a user can spend hours just fiddling with stuff and having fun, and an impartial reviewer can get so immersed in it that he might end up forgetting entirely about the WinXP machine he's supposed to be comparing it to. Presumably that's the idea.
Incidentally, the next release of OS X (10.3, I'd assume) is going to be called Panther. I wonder whether they'll keep going with this marketing-the-code-name kick...
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