| Friday, July 12, 2002 |
16:16 - Well, gee, that's nice to know...
http://www.atnewyork.com/news/article.php/1403581
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From atnewyork.com, a Nielsen//Netratings study has determined the following:
New York and Milpitas, Calif.-based Nielsen//NetRatings also found Mac users are 58 percent more likely than the average surfer to build Web pages and 53 percent more likely to seek out product reviews.
The Apple elite also have a higher propensity to purchase online than the average surfer, with the most popular purchases falling into the computer hardware, software and music categories.
On the other hand, Mac owners are less likely to read horoscopes online or play any kind of online game.
"Well, duh, because Macs cost more", I hear the cry go up. "Of course the people who use them are rich and stupid."
Well, make that "rich and creative" or "rich and tech-savvy" and you'll have it right.
My only question in, where did this study get its figure that Mac users account for 8.2% of the online population?
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