| Monday, July 8, 2002 |
01:37 - Round 2... Fight!
http://www.apple.com/switch/ads/
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There are two new Switch ads up now-- by David Carey, a magazine publisher who likes to do digital media; and Juan Proaño, a project manager and the first "minority" to be represented in the ads (well, there go the conspiracy theories).
Their messages are down-to-earth and reasonable; they have realistic, homey appeal and aren't confrontational at all. But you just know that John Dvorak and a horde of screeching monkeys all over the Web will immediately descend upon the new ads with renewed cackling venom; they'll call David a clueless pathetic fatso who probably molests children-- how much you wanna bet those iMovies he makes are illegal in 120 countries, hmm? And you don't wanna know what he's got in his iPhoto library! And then there's Juan, who's obviously some kind of gang-banger; better do as he says and buy a Mac, or he'll come mess you up, cabrón.
You think I'm exaggerating. Hey, I've seen what level these idiots are willing to stoop to. I'm not putting anything past them.
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