Sunday, April 14, 2002 |
15:39 - Pushing the UNIX Envelope
http://www.macnn.com/news.php?id=13676
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Reader David Newberry (whoah! I've never said something like that before-- does that mean this blog is growing up?) sends me this outstanding catch.
Apple's apparently starting to pull out the stops on its OS X ad campaign... including the UNIX prong of the attack. This ad, which I would assume appears in one of the more hard-core UNIX-geeky industry rags (somehow I doubt this is a Newsweek spread), specifically touts OS X as a UNIX-- at that, a UNIX with a real usable front-end and real usable software and real usable hardware compatibility. And the title of the ad just gives me warm fuzzies:
"Sends other UNIX boxes to /dev/null."
As some of the commentors have noted, there is no MSIE icon in the Dock-- instead, there's the Netscape "N". Though there are MS Office icons. So this Dock is carefully organized to send two messages: a) OS X is not a slave to Microsoft, at least, not any more-- see, we don't even bother with their browser; and b) Even so, OS X runs MS apps like Office.
And ther's the Terminal, front-and-center. Indeed, the screen has a Terminal window and a PowerPoint slide showing, and an iPod and a FireWire hard drive mounted.
In other words, UNIX nirvana.
I wonder what's next on the ad wagon...
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