| Sunday, April 7, 2002 |
17:33 - Apple Tackles Chicken-and-Egg Implementation Conondrums (again)
http://www.apple.com/hotnews/articles/2002/04/hdtv/
|
(top)  |
HDTV is having trouble taking off-- the sets are expensive, and there isn't much content, so people aren't buying the sets... but there isn't more content and the sets aren't coming down in price because there's so small an installed base. Chicken-and-egg.
But here's a testimonial about how Final Cut Pro is enabling the content providers to do all their stuff easily and cheaply, helping to defray the production costs and barriers to getting the material out onto the airwaves.
So that's HDTV; meanwhile, they're tackling BlueTooth with a hardware dongle implementation, which you can buy now. While the PC industry has been hemming and hawing for months about BlueTooth but not actually implementing it, Apple has taken the initiative.
This is exactly what happened with USB; PC makers included USB only sporadically, until the iMac made it a standard piece of equipment and opened the floodgates for peripherals which no longer had to worry about the installed base being too small.
So that's a couple more things we can add to the litany of "Areas where Apple is out ahead of the pack".
|
|
