| Wednesday, March 27, 2002 |
01:46 - Packaging Worship, Revisited
http://www.wired.com/news/photo/0,1860,51208,00.html
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Boy, Wired is Mac-happy these days. Just a couple of weeks ago I talked about their article on "unpacking parties" for new iMacs and other Apple equipment-- photo sessions by candlelight with groups of friends watching agog, and the glossy boxes being saved purely for sentimental value.
Well, here's another in the same vein: an original 1984 Macintosh box that just went for over $500 on eBay.
Look at those box graphics, incidentally. This is long before they started using the now-standard PR-photo-against-white glossy boxes; this is in their Apple ][ era when their box designs and user-manual graphics used this sparse, hand-drawn shorthand style. Kinda cool, and it wouldn't look completely alien even today-- but man, it's a blast from the past.
But the "Macintosh" font is exactly the same now as it always was... and I've always found that very comforting. Apple Garamond. Good ol' Apple Garamond.
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