| Saturday, March 9, 2002 |
11:55 - How much is that iMac in the window?
http://www.apple.com/hardware/ads/imac_window.html
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Apple's just posted the new iMac ad ("Window") on its QuickTime site, several hours after it first aired during various prime-time TV slots. I'm kind of confused as to why the movie file is only 7 frames per second-- seems unnecessarily crippled to me, especially considering the full quality used in most of their other promo movies. But it's Sorenson 3 and 900K, so that's pretty cool.
And it's a fun ad, too. I'd love to see the casting call for it: "Okay, do this!" <bleeeaaah!> "Nah, not goofy enough. Next!"
It certainly shows off the fun-n-playful aspect of the machine, and drums up some anticipation and mystique. (Note, no disclaimer about "iMac does not move on its own!") This should about do the trick.
And also notice, no "Think Different" slogan. Seems they're quietly retiring that campaign, as some have noticed recently...
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