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Peeve Farm
Breeding peeves for show, not just to keep as pets
  Blog \Blôg\, n. [Jrg, fr. Jrg. "Web-log".
     See {Blogger, BlogSpot, LiveJournal}.]
     A stream-of-consciousness Web journal, containing
     links, commentary, and pointless drivel.


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Friday, March 8, 2002
18:28 - Macs in business? Maybe it's possible after all...
http://www.macuarium.com/macuarium/actual/especiales/2002_03_08_getouttatheniche.sht

(top) link
A well-translated article at the Spanish Mac site Macuarium takes on Charles Haddad's recent contention that the Mac's opportunities in business slipped away long ago, for a variety of reasons, and that they're never coming back. The article addresses each aspect of the issue in turn and describes a way in which the industry trends either could be reversed or are already in the process of reversing.

Whatever people think, corporate decisions on which software to buy or implement are not often made by the corporate officers. They’re guided by consultants.

Linux’s only hope of survival at the high end of the corporate systems rests with IBM’s decision to support it. A company that’s half serious won’t trust their core systems to an OS they don’t fully understand or can’t administer properly... unless they can be persuaded to buy a support contract from a serious, substantial IT consulting company. Like Accenture, or Getronics, or IBM. And that goes for the Mac OS too.

We’ve repeated this argument till our throat ached. We’ve actually pursued the Spanish Apple delegation in search of information about this, and about Apple’s discreetest branch: the iServices. To no avail, yet. But we believe Apple’s moving (glacier-slow) in the right direction: iServices is not just in the business of implementing networks and doing small web consultancy and development work for Mac-dependent companies, but actually building the first step of any successful corporate software supplier: a certification procedure, complete with exams and training.

The missing part is still missing. I don’t know of any big consulting firm that will even admit to knowing that WebObjects is all about. Neither will they acknowledge the virtues of Apple’s splendid family of QuickTime products for a great number of uses. Or include Apple’s new solutions when discussing collaborative software for educational institutions. Apple’s got no serious partners, and that is deadly for its corporate credibility, as they can’t hope to build iServices into a full ITC consultancy any time soon. This, again, is Apple’s job not yet done. But at least they’ve begun and are walking in the right direction.

Couple this with the recent sightings of Apple execs sniffing around the doors of potential takeover targets like Nothing Real and Alias/Wavefront, and what you get is a picture of a company riding high on its recent successes and feeling its oats a bit. A company that's gathering the troops for a full-on insertion attack into the markets where it can really make some serious cash, not to mention market share. A company that's about as far as you can get from "beleaguered".

Just two days with this iMac in my office have shown me just how valuable it is to have an adjustable screen that I can tilt along with my body as I slouch more and more throughout the day, or that I can pull down right next to my keyboard when I'm furrowing my brow in focused, intense coding. Our web and IT guys have been coming by my cube all day to gawk and debate and wonder why we don't buy more of these machines for general use. It's not that businesses and the people in them don't want to use anything but Windows; it's just that they aren't given the choice or the opportunity to see what the alternative possibilities are.

But I think Macuarium's right, and so is AtAT-- there's somethin' a-brewing. There goes my trick stainless-steel neck again, dagnabbit...

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© Brian Tiemann