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Breeding peeves for show, not just to keep as pets
  Blog \Blôg\, n. [Jrg, fr. Jrg. "Web-log".
     See {Blogger, BlogSpot, LiveJournal}.]
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Tuesday, February 12, 2002
11:52 - iLuxo Has Arrived!
http://www.apple.com/hardware/ads/newimac.html

(top) link

The long-awaited Pixar iMac ads are up-- and they're quite funny indeed, as is anything Pixar makes. There are two of them-- one 15 seconds long, which should be called "Navel Contemplation"... and the other, 30 seconds long, which has the iMac shakin' its thang to a degree that only Lasseter could have envisioned.

The model doesn't even squash-n-stretch much, if at all; it's really a great example of why Pixar is the leader when it comes to CG animation and bringing just about anything to life. When 2D animators go for jobs at Disney, they're tested on their ability to animate a sack of flour in classic Frank & Ollie fashion. In 3D, the gold standard is Luxo Jr.

What's especially funny is how the little R2D2-like bleeps and chirps the iMac emits are so much like those in the Luxo shorts-- only different, like the iMac is Luxo's long-lost dot-com millionaire cousin. I'm glad they're playing up the resemblance in just the way I thought they might; people can't make fun of its lamplike shape if even Apple touts it as being related to a lamp, right? Besides, it's too cute to hate.

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© Brian Tiemann