Suppose we're talking about software that is really good and people would be willing to purchase. What then? Well, see, another problem appears- people have limited budgets. A lot of people cannot afford to live by almighty rules that essentially say "I would rather use nothing than a stolen program". If you live by those rules, I have a sneaky suspicions you're also one of the people that can afford all their software, but I can assure you that a lot, nay, most people aren't that lucky. They have a limited budget and they don't want to suffer needlessly just because they don't have enough income to pay for all their software. And sometimes it's also the case of the product registration and payement being too much damn trouble to be worth it. Your average computer user, one that uses their computer for more than that one Office copy that is, is between 15 and 25 and less than half of those have credit cards or the ability to send checks.